BeGeo 2020

27 oktober 2020

VirtualEvent

Combining spatial and non-spatial data for better consumer segmentation.

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Peter Trap Engels - Anglais All visitors of BeGeo EDM https://edmmedia.be

Beschrijving - Discription

A new methodology for fine-resolution spatial grouping of households to deliver marketing insights on consumer profiles. The result is a classification of all Belgian households into 15 distinctive lifestyle types.

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