Combining spatial and non-spatial data for better consumer segmentation.
Spreker
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Doelgroep
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Peter Trap
Engels - Anglais
All visitors of BeGeo
EDM
https://edmmedia.be
Beschrijving - Discription
A new methodology for fine-resolution spatial grouping of households to deliver marketing insights on consumer profiles. The result is a classification of all Belgian households into 15 distinctive lifestyle types.
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